2024 Schedule
Persona-based value across the asset lifecycle - The battle of Fiefdom![]() Presenter: Melissa Ruth
Senior Manager, Advisory Services, Cohesive
Description:
Whether we realize it or not, the concept of Fiefdom plays a role throughout our organizations in crazy ways. What works for one site may not work fully at another site. Likewise, what works for one department may not fully address the needs of another and so on. Worse, if not managed correctly, these smaller domains and their belief that their ways of working are the "right" ways will often derail your plans in asset management and asset lifecycle planning. We will discuss the following practical activities to address these Fiefdom challenges directly:
Defining Personas: Identifying key stakeholder personas and understanding their unique needs and challenges.
Lifecycle Stages: Examining how persona-based value varies across different stages of the asset lifecycle.
Overcoming Silos: Strategies for breaking down ‘fiefdoms’ within organizations to enhance collaboration and value creation.
Best Practices: Real-world examples of successful persona-based approaches in asset management.
Future Directions: Predicting how persona-based strategies will evolve and continue to shape the asset management landscape About the Presenter:
As senior managing consultant of advisory services in Cohesive, Melissa Ruth has more than 20 years of experience as a technology consultant and strategist in the software industry. Ruth utilizes her MBA, certified effective facilitator, and certified reliability leader certifications with finesse, assisting each customer toward the goal of finding those quick wins and long-term gains while ensuring both processes and systems work better together. While her career has been focused primarily on configuration management as it applies to facility, asset, and document management, it is her passion to help teams work better together that gets her the results her customers need. She has spent her career leveraging effective change management and advanced problem-solving skills in a way that provides a great customer experience. |